HIGHLIGHTS
- HMD Global plans to introduce its own-brand products in India, By April 2024 .
- Up to 2026, the company will provide phones under the Nokia and HMD Global brands.
- In comparison to rivals, HMD Global is expected to provide more operating system updates, and its base Android OS will resemble those of Nokia phones.
The worldwide license to sell phones with the Nokia brand belongs to HMD Global. Although the corporation had a strong start, its momentum gradually waned due to erratic launches and high prices.
According to a report by 91Mobiles through its industry sources, HMD Global plans to introduce its own-brand smartphones in India by April 2024. Before you ask, the company will continue to sell HMD Global phones as well as Nokia phones through 2026.
India’s HMD-branded smartphones
- According to sources, HMD Global-branded smartphones should be available by April 2024.
- The phones are expected to have competitive pricing and a primary focus on the internet market, which includes sites such as Amazon, Flipkart, and others.
- HMD Global, however, will prioritize selling Nokia phones in physical marketplaces.
- Up until 2026, HMD Global will offer both its own products and Nokia products.
- According to sources, HMD Global will initially focus on low-cost and mid-range smartphones before gradually moving on to flagship models.
- In terms of the phones themselves, HMD Global will provide more operating system updates than its rivals and offer a stock Android OS that is akin to that of Nokia phones.
According to a recent report from ET, the company plans to provide a wide range of goods, including feature phones, tablets, and Internet of Things devices, as part of a full product ecosystem. These goods bearing the HMD brand are apparently going to be priced differently from the Nokia product line, falling into separate price ranges.
All of HMD Global’s gadgets are going to be made in India, with plans to sell them to other countries. According to reports, HMD Global collaborated with Dixon, Lava, and Foxconn to develop smartphones in India. In the coming days, more information regarding the HMD Global phones should become available.
